So GeeChee One Magazine (www.geecheeone.com) is requesting your Media Kit so that it can be downloaded off the website so that fans and readers can learn more about the entities being nominated. It is a great idea which can provide additional exposure to your business or creative endeavor. Media Kit? Yeah... I've heard that some people are not sure about what is being requested from GeeChee One Magazine.
A Media Kit, also called a press packet, is simply a collection of information that typically includes a letter to the recipient, brochures, testimonials, reviews and a business card. A media kit is a sampling of key information about you and your company, what you do and why they should care.
A Media Kit is purely information and should always be prepared ahead of time! You never know when you will meet a prospective client, business opportunity, or advertiser and having a professional media kit to put in their hands on the spot will insure they remember your business.
Your media kit doesn’t have to be expensive, fancy or elaborate but it does need to portray a clean, crisp and professional image. First impressions count, especially in business. A basic media kit should include, at the very least, a well written proofread cover letter, a brochure, a press release, business cards and information about your companies history and your mission.
Your media kit should be housed in a high quality, professional presentation folder which can be found at your local office supply chain. Folders with diecuts for a business card are ideal for media kits. A simple label with your company information or logo can be applied to the front to further personalize your media kit.
Electronic Media Kits, or some know it at Electronic Press Kits, can be online and can be website demonstrations, PowerPoints, Adobe PDF's, and other formats. Since more publications and information is more readily available online, it is also a good idea to have an Electronic Media Kit.
If you have a newsletter or if you have written articles relevant to your business you may want to include those as well. Other optional inclusions could include a listing of your products, calendar of upcoming events, website links, professional photographs or an invitation to your next event.
Last but not least – Follow Up. Follow up calls can be made 3-4 days after the media kit has been mailed out or emailed. If possible make sure all media and advertising contacts receive an updated media kit each quarter with new articles, press releases and information of course.
Good luck marketing and promoting yourself.
If you are interested in media kits for your company, please fill out the contact form on the GeeChee One website to be put in touch with the right contacts to make that happen http://www.geecheeone.com
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F. Khristopher Blue specializes in web design and development for small to medium sized businesses. You can learn more about his company, and his services by visiting http://www.misterblue.net and http://www.eclecticmedia.org
